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The Readers Club...Pakistan's first Online Book Rental Service - ItemDescription
Guy Kawasaki
ISBN # : 9780241187265
Publisher: Portfolio Hardcover
(1 Reviews)
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This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.


What others are saying (1 Reviews)

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zafar iqbal

This is a fascinating book that forced me to think really hard about why and how I wanted to launch my startup. From the initial idea stage to the planning the natty-gritty details, this books offers great insights and forces you to ask hard questions about your motivation and choices.

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