This work teaches you to make a winning argument in the boardroom, in the bedroom, at home or in the office, with your spouse, with your children, with your friends and and with your relations. The author's view is that argument is an art form, a technique which can be learnt, to give you advantage over your opponent and to persuade them that your view is the right view. But argument begins with the individual, and to argue successfully you must accomplish more than mere technique. You must communicate your individuality, not just your skill at manipulating words. The book addresses arguing in three parts: why we argue; how to argue effectively; and specific arguments for given situations.