One of the truly enigmatic personalities on the contemporary Indian political canvas, Narendra Modi is difficult to ignore. From his humble beginnings as a RSS pracharak to his rise in the Hindutva ranks, and from being Bharatiya Janata Partys master planner to one of its most popular of controversial state chief minister, Modis manta of change and development is gradually finding many takers. Through he evoke vastly different reactions among the citizens for his alleged role during the Godhra aftermath, what is absolutely clear is that he indeed is racing toward s the centre stage, making the 2014 General Elections look more like a Presidential system - where, you either vote for him or against him. And that, as they say, is the Modi effect. Kingshuk Nag paints the most vivid portrait of the extraordinary political who is poised to take on a new role in the coming years.

About The Author

Kingshuk Nag was the resident editor of the Times of Indias Ahmadabad edition between May 2000 and July 2005, which was the most eventful period in the history of Gujarat with a major earthquake and deadly riots. He received the Prem Bhatia Memorial Award - which is considered the Indian equivalent of the Pulitzer - for demonstrating excellence in political reporting and analyses in Gujarat. Presently the Resident Editor of the Times of Indias Hyderabad edition, this is Nag third book. Alumnus of the Delhi School of Economics, Nag writes a hugely popular blog titled Masala Noodles on the TOI site.

Author's Note

You can love him, or hate him, depending upon your predilection, but
there is no way that you can ignore Narendra Modi. He is one of few,
truly enigmatic personalities gracing the contemporary Indian political
scene. This is my raison d'etre for writing his biography. As early as 2004,