In an accessible and jargon-free style small business expert Peter Hingston provides answers to the many questions asked by those wanting to start a small business. From choosing the right idea and preparing a business plan to marketing distribution and financial and legal know-how "Starting Your Business" offers a wealth of advice. This title features integral charts and diagrams, at-a-glance tip boxes, case studies, questionnaires and checklists that enable you to understand the many different aspects of running a small business.