The Readers Club...Pakistan's first Online Book Rental Service - ItemDescription
Richard Mitchell,Syed Mohammad Mohsin
ISBN # : 9789699819001
Publisher: Printshop
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The Lower Bari Doab irrigation scheme started in 1913 with the aim of bringing under cultivation large tracts of barren land in the present day districts of Kasur,Okara,Pakpattan,Sahiwal,Khanewal, and Multan. The Punjab government, in order to provide incentive for promotion of horticulture and cattle and horse-breeding,set aside blocs of land to be leased to farmers on condition of producing fruit and livestock within an agreed number of years. Under this plan F.J.Mitchell acquired the lease of 720 acres near Renala Khurd,District Okara in 1920 for the purpose of fruit-growing. His two sons, Leonard Mitchell and Richard Mitchell, joined him to help give practical shape to this venture. "The story of Mitchell's", as the title suggests,is an account of their struggle from 1920 to 1960 in setting up not only a productive fruit farm, which was eventually incorporated in the name of Indian Mildura Fruit Farms Ltd., but also going on to establish a fruit and vegetable processing industry which gained renown throughout the subcontinent under the brand-name "Mitchell's Kissan". In part 1 R.Mitchell, the younger of the two sons of F.J.Mitchell, has recorded an account of his and his family's pioneering efforts in rendering an arid tract of land into a productive orchard as well as a profitable fruit processing industry. The company was acquired by Pakistani investors and has continued under their management from 1960 to date.. Part 2, contributed by S.M.Mohsin, Chairman of the company,consists of an account of the progress of the business from 1960 to date. The first edition was published in 2008 to commemorate the Company's 75th Anniversary. This 2nd edition is a revised version to update the reader about Mitchell's since 2008 and to fill in the gaps left in the 1st edition.

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